SMS marketing makes your company a more appropriate and nice
choice over your competitors. Business text messaging is a convenient way for
you to connect with your customers and for your customer to connect with your
business. Effective business communication helps with customer and client
engagement and can help you gain valuable perception into what your customers
feel your company is doing well and where you could improve.
4 Reasons why SMS is the best way to reach your customers and why they want to text you
1. They are busy. Like, super busy
They have hundreds of tasks every day and they value their free time more than ever. We don’t want to bother them and they don’t have time to wait for a response to an email.
Phone and email support is troublesome to the flow of getting everything we are trying to get done. It’s harder to multitask while focusing on a phone conversation, and email support is forced, making solving our problems take longer than necessary. Surveys has found that 80% of US online adults say that valuing their time is the most important thing a company can do to provide them with good service
2.They won’t wait
Providing them your customer service phone number or
customer support email address may seem like a fine solution, but it’s not
enough. They don’t really need or want
to talk to you on the phone or with email. Remember, they are busy and in a hurry. They can’t be forced
to see to their computer screens or have
their phones put to their ears. In fact, 90 % of u consumers agree that
it is frustrating to be put to a phone or a computer to wait for customer
service help.
Writing an email takes time and sending it into the ether
with no idea when they will hear back
from you doesn’t fit their need for
instant-gratification. They want to
message a question during any waking (or sleeping!) hour, and to start solving
the issue right then and there.
3. SMS for Everyone!
You may be thinking that this mobile messaging trend doesn’t apply to your
company. Believe us, it does apply. Messaging customer service isn’t just a
young generation.
It only takes a few minutes around any young person to know
that mobile adoption is high within that demographic. But millennials (ages
18-34) aren’t the only ones that like messaging. Text messaging is the most
used form of communication for American adults under 55 (Gallup), and even
adults over 60 send and receive an average of nearly 500 texts a month
(Experian Marketing Services).
4. Sometimes, simply they don’t want to talk!
As clients, they prefer sending you a message because they are always on the go, surrounded by other
people, and simply can’t talk. According to many researchers, if they ’re not
at home, they are probably in the car or
public transit (82%), at work (69%), or waiting in line (53%). Most of them
find it socially inappropriate to make or take personal calls while at work or
in public spaces.
SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive these messages from your business.
Text messaging is a very effective and direct line of
communication to the customer. But, there are many rules that you should
consider when planning your SMS marketing strategy. The first, and most
important of these is receiving permission from your contacts to send them SMS
messages.
SMS has an extremely high open rate, but this won’t help you
if you’re sending messages to people who don’t want them. Not to mention opt-in
is required in most countries.
Different from email, which is only checked a few times
daily (at most), people open text messages almost immediately. This is great
for urgent messages, but you don’t want to take advantage of this power by
disturbing contacts at odd hours in the day.
Would you want to run out and use a coupon that just woke
you up at 4 AM on a Wednesday night? Didn’t think so.
Some countries even have laws about when you can send
marketing text messages (e.g. France does not allow SMS marketing on Sundays,
holidays, or anytime after 10 PM).
The vision of digital marketing is that there are so many ways
that you can use to interact with your customers. All of these channels tie
together to create a marketing communication system that enables businesses to
build relationships with customers and leads at great scale.
SMS and email marketing are two channels that are very complementary.
You can create campaigns through both channels, using email for including more
detailed information and SMS to communicate more time-sensitive or urgent
information.
0 Comments