The real truth



Various surveys show that SMS open rates are as high as 98%, compared to just 20% of all emails. And, on average, it takes 70  seconds for someone to respond to a text and 100 minutes to respond to an email.
Additionally , 75% of people have suggested that they’d be happy to receive an offer via SMS – this is why 80% of marketers say that SMS marketing is a “very effective” method for them.
Does this mean email is going really down, like down?
We must say yes! Yes, SMS marketing, along with other digital marketing channels, may be rising in popularity, but email isn’t going anywhere. Possibly, it’s adapting to the ever-evolving online world, and it’s gaining strength because of it.
Email usage continues to grow. In 2017, there were 3.7 billion email users. By 2020, this figure is expected to rise to 4.3 billion.



The differences between SMS marketing and email marketing


2 Different channels  of reaching your target customers. You can send across a message through both SMS as well as E Mail. There are Pros and Cons for each of the methods involved.
The biggest beauty  of SMS is incredibly high open rates: Most of the statistics I’ve found cite figures as high as 98 percent are read within two minutes of receipt. This is not altogether surprising, since text messages carry a sense of urgency that is lacking in email these days. A lot of people forgo email message alerts on their mobile phones, but many, if not most, enable alerts for text messages.
Of course , SMS messages are great because they’re short and get straight to the point. With a 160-character limit, organizations have to be sharp in their approach and can’t fill their SMS messages with loads of fluff and pointless information.
This is where E Mails are quite efficient. Even though the open rates may not be as high as SMS, You can send across much more information through E Mail as compared to SMS.

Given below are some of the pros of SMS marketing:


Higher Open Rate Than Emails.
Cost Effective.
Mobile-Friendly.
Reach a Wide Demographic.
Works With Other Types of Marketing.
Fast Delivery.
Strengthens Customer Engagement.
Customers Can Opt-In.


Given below are some of the pros of E Mail Marketing:
Low costs.
Reach an already engaged audience.
Deliver targeted messages.
Drive revenue.
Easy to get started.
Easy to measure.
Easy to share.
Reach a global audience






Which is better, SMS marketing or email marketing?


SMS Marketing and Email Marketing are the two most common advertising methods used by businesses to communicate with their customers and clients from time to time. With regard to efficiency, productivity and returns, SMS has won all other advertising tools by reaching clients at the earliest and interacting with them in a personalized manner.


Reasons to prefer SMS Marketing

 

Wide reach: Majority of world population  have access to a cell phone. Around 70% people own a cell phone whereas only 30% people have access to internet. Using SMS Marketing allows brands to connect with a wide range of customers spread over a larger geographical area in a short time space.
Highest open rates: Studies have depicted that the open rates offered by Bulk SMS is 98% while the same from Emails is only 22%. Hence, readability offered by SMS Messaging is much more than Emails.
High Click-through rates: The average click through rates generated from SMS is 25% whereas CTR generated via Emails is 2%. As SMS is short, concise and reaches directly to the recipients mobile, it is ideal tool to increase customer engagement rates.
Affordable and economical channel: SMS is a cost-effective medium and has the capacity to yield maximum returns out of minimum investment. Also, drafting an SMS is simple and does not require technical skills while Email Marketing is a time-consuming process and requires a detailed layout.


Debate?


There is an ongoing debate about which is better, SMS marketing or email marketing. Both methods are capable of bringing good results but choosing one method over the other can be confusing and almost impossible to do without professional help. Depending on who you ask, the answer may vary. But one thing that will stand out in almost every case is the fact that email marketing can deliver more leads to a company than it takes with SMS marketing.
 
So, what are the proper methods for sending emails? The most obvious answer would be building a list of your customers. With a list, your email marketing campaign is able to reach people who actually want to be contacted. That being said, building a list requires some sort of incentive and a good reason to get people to join up with you. Once you have a list, all you have to do is get them to your website where you can sell to them without having to spend any money.
 
One important factor about the method of marketing that you choose will be to determine how large a list you need to reach before you decide on which is better, SMS or email marketing. A lot of small businesses will opt for SMS marketing because it does not require a large amount of capital. But those who require large amounts of sales to stay afloat may benefit more from an email marketing campaign. You must also think about what kind of campaigns you are going to run. As we mentioned before, the best way to find out which is better, SMS or email marketing, is to consult a professional.

Of course , you will consult us: http://www.ichitchat.net/