A business expands and grows because of its customers. That is why customers are so important for any business. Any corporation or brand that neglects its customers will surely face tons of backlash. And that is why most companies make sure to not offend the customers in any way possible. They cater to their needs as much as possible. And at times it is said that the word of mouth is more important than written words. So when customers talk about a brand positively, it has a lot of influence in their circle. The company ends up gaining more customers and followers.
That is why P2P
marketing has such a huge impact on people. And when it uses a medium such as
SMS, which is very personal and private, it surely attracts their attention. This
is why P2P SMS Marketing has become such a popular format amongst
brands these days.
What is P2P SMS Marketing?
The concept of
P2P marketing is really old. P2P means peer to peer, and it has become a widely
used concept. There are many applications of P2P these days, one of which is to
share common files with each other. But then what does it mean to do P2P Marketing?
Well, it uses your customers to spread the word of your business. In exchange,
you can provide them with discounts, promos, etc for getting more people to be
patrons of your business and brand. Since people believe their peers more than
they would the word of a company, it is a very effective way to market your
business.
When it comes to
P2P SMS marketing, well it just
means that your loyal customers will spread the word of your business amongst
others using a mobile SMS. They will market your business and your products by
sending a message to their peers that they will receive on their phone by your
company. The message will contain a referral link, and by following that the
other person will land on your website. They may or may not purchase products
from your website, but they now know of your existence as a business.
Why do you Need P2P SMS?
The referral
system is very common in businesses. Big-name businesses use referrals to get
more people on their list of customers. And in exchange for referring another
customer to your business, you provide that person with discounts, promos, and
even prizes. But this way your business expands really fast and you gain loyal customers
in exchange. As to why you need P2P SMS marketing, the reason is
plain and simple, it is faster and way more effective than any other form of
P2P marketing.
Marketing
associations worldwide have made surveys regarding the mainstream forms of
marketing. They have found that SMS marketing has been much more effective and
receives better reception than any other. And when you are using a referral
system, you achieve much better results than plain old SMS marketing where you
send texts to customers directly.
How P2P SMS Can Help Businesses
Grow?
1) Brand Recognition
First and
foremost, your brand gets increased recognition when others talk about it. The
word of mouth spreads really fast these days. And when you add technology to
the factor, you get even better results. With P2P SMS marketing, you just increase the speed and the distance at
which people can spread the word of your product and brand with their friends
and family. And before you know it, you have a big following who are buying or
at the very least want to buy your products.
2) Lead Generation
As we said, SMS
is one of the biggest marketing mediums these days. With the rise of use in a
smartphone, almost every other person today has one. This just improves the
chances of you generating leads. Since people still use texts are a form of
communication with each other, you can expect great results from SMS marketing
than any other way.
3) Customer Satisfaction
Since P2P SMS marketing works with a prize for
the people who send referrals and for those who use the referrals, you get
utmost customer satisfaction. When you give back to your customers, the
customers give back by being loyal to you and your brand. They prefer your
brand over everything else thanks to the amazing service you give them and all
the discounts, promos, and prizes you provide them with.
Difference Between A2P and P2P
SMS
When you receive
an SMS from your peer, compared to when you receive messages through an app,
chances are you get skeptical about the latter. You cannot be sure who has sent
the message. On the other hand, when you receive an SMS you know it is from the
person who has sent it as only that person has authority to send the text. This
has the element of trust to it and is given more serious consideration.
Why you must Generate SMS List
through Legal Means
Due to laws in
some countries, you cannot just call or SMS any person without their given
consent. If you do, you might end up blacklisted. If that happens then whether
you have consent or not you might not be able to market your product, send
promo and discount offers, and inform others about your products. Since P2P SMS marketing relies heavily on
people, when they forward referrals to people, you are not blacklisted in that
process.
But when you are
generating a list of numbers on which to send your marketing SMS, whether you
gather it from your website or through an application, always include an option
to opt-out of receiving any SMS from your company or brand.
How to Generate SMS List through Legal Means
There are many
ways in which you can generate a legal SMS list, which you have made after
receiving consent from the people. You can send messages on this list without
having to worry about being blacklisted because the people have already given
consent to you for sending marketing SMS. Some of the ways are as follows:
1)
Asking Website Traffic for SMS
Subscription
Your website must get a lot of traffic if
you have market your online presence well enough. You can always ask people who
visit your website to get an SMS subscription for exclusive offers not
available anywhere. You can also use this opportunity to send them promos and referral
codes to forward to their friends and family in exchange for prizes. This way
you will get even more web traffic and they might fill out your SMS
subscription form.
2)
Social Media Marketing
Social media has become one of the best
ways to market your products and to gain subscribers. These days you see ads on
social media for products every now and then. People also promote their
websites and brand on social media to gain a big following for your company.
Make a post every week about how you give away special promos and discount
codes on SMS to your subscribers is sure to get people’s attraction. They will
surely fill out the SMS subscription and this way you can achieve a legal SMS
list without much effort.
3)
Free Giveaways
Nothing gets customers and people on your
subscriber list like free giveaways. By offering information regarding free
giveaways on SMS, you can generate a list of people to send your marketing SMS
to very quickly. Free giveaways also strengthen the relationship between
customers and a company.
Why Spam Messages Should be Avoided?
Everyone hates receiving spam SMS. They
feel very impersonal, very generic and nobody likes going through their texts
to find tons of spam messages. When you read spam SMS from a brand, you
automatically start to dislike it for some reason. It just puts a bad
impression on people whether they have had a good experience buying from you
prior. So always avoid sending spam SMS marketing texts to people as it puts a
bad impression on them.
Why Consent is Important Before Sending Marketing Messages
A forceful marketing tactic is never going
to succeed because people do not like to be pushed to do anything. They always
prefer to do things as they want, so instead of sending messages at random to
customers or non-customers, ask people for consent to send them marketing
messages instead. You can do this by putting up forms on your website, putting
up a number on which they can send an SMS to register you as a subscriber and
you can even ask people when they are done shopping to subscribe. Always leave
an option for opting out if the people are not comfortable receiving such
texts.
Conclusion
As we said above, the word of mouth spreads
faster, and using P2P SMS marketing is a prime example of doing so. It will
organically increase the number of people who follow you, create loyal
customers, and increase the number of people who would be willing to buy your
products. If you are interested in a service that can help you with a P2P SMS
marketing setup, click here.
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