If you are
looking at a successful business today, it is all thanks to the marketing
promotion. Without it, no business can succeed or flourish in this time and
age. But what is marketing? It is basically promoting your product or business
in various ways. With creative ways, you can appeal to an audience better.
However, marketing is a whole field, doctorates are being offered in the
subject of marketing in business. So there is a whole philosophy, technique,
and implementation of marketing your business.
Mediums of Marketing
There are a few
mediums you can use to market your product. Companies implement innovative
ideas using these mediums to get more audience. Every medium can be used to
reach a different audience. Since not all medium offers the freedom to market.
For instance, you show images on a call. But you can do so on an email or
billboard.
But this freedom
comes at a cost. The cost range varies from medium to medium. Like if you want
to play your video ad on a television channel, it will cost you a lot more than
how much you have to pay for marketing on social media. TV channels take a lot
of money for playing your ads. Then there are billboards, they also cost a ton
of money, not to mention you have to get your ad printed to preview on it.
But then there
are the simpler forms of marketing your products as a business. One which is
never overlooked is global marketing
with SMS, which is not even as costly as other forms of marketing.
According to research, 80 percent of people in the world check text messages
around the globe. Making SMS one of the best ways to market and promote your
business.
But they do
severely limit the freedom of your innovation. You can only get so much
creativity in an SMS. You cannot send images in an SMS message. You only have
160 characters in an SMS that can be used. That is why it is important to know
how to use an SMS efficiently. If you use these wisely, it can be a really
strong way to promote your business. Even stronger than other mediums of
promotion.
How to Efficiently Market
Globally with SMS
Employing proper
techniques in marketing yields better results. So if you want better results
from your global marketing with SMS then you need to efficiently use
them. There are a few ways you can go about that. Because without the proper and
efficient ways to market, no matter what medium you use to promote your
business, you will not get a great response from the audience.
Timing is Everything
People often do
not consider the importance of timing in marketing. The biggest mistake you can
make while marketing your product through any medium is to not use timing to
your advantage. This is especially important when you are targeting
international audiences with your SMS. Global
marketing with SMS requires you to consider the timing of the locals of the
city. Message them when they are free from their work and are often free and
using their phones to check messages.
This can be the
evening for most people since a lot of people are employed in companies that
have work timings of 9-5. If you message them around 6-7 they might be free
from their jobs and have commuted to their home. So make sure if you are global marketing with SMS then you
should keep the local timing in your mind.
Engagement with Audience
Most people do
not care about messages that feel like spam. They require familiarity and some
connection on a personal level to consider reading and responding to a
marketing SMS. This is not just for SMS marketing, the same goes for email
marketing as well. So getting personal with your customers and opted SMS
subscribers can get you a much better result.
People are also
very attracted to discounts and promo codes in texts. These get a much better
response from the audience all around the world. If you have a discount going
on in your stores or a sale happening anytime soon, use SMS to market it.
Follow Up Promotion Using SMS
Have you sent a
promotional email or newsletter to your subscribers? Follow it up with a text
message to inform your subscribers about it. There are two reasons behind that.
One is that even though technologies like 4G has become very popular throughout
the globe, not everyone has the data option active on their smartphones all the
time since it consumes battery.
But an SMS is
not limited by an internet connection and can reach out to the people without
it. The second reason is that people do not check out their emails all the
time. An SMS, however, will definitely get the attention of your subscribers
right away informing them of the email you sent. This is going to get way more
clicks on your email than any other method.
Linking Ads Through SMS
Have you ever
received promotional emails from a brand that link to a certain page on their
website offering discounts or promotions? This is exactly what we mean here,
adding links to your website in your SMS promotion is a great way to get more
website traffic. Global marketing with
SMS is a great strategy to achieve more traffic on your social media and
web pages.
Also when you
are asking people to visit your website without even telling what the website
might be, this will put some people off. No one will go through a search engine
to look for your website. So adding links to websites and other content like
your social media page etc will get more audience.
Give Exclusive Offers
Don’t you just
love it when you are made to feel special? To be honest, everyone loves it when
you make them feel special. What better way to send people exclusive offers
that are not mentioned on any other medium like social media or email in an
SMS? People who have opted to become SMS subscribers get rewarded and you get
the engagement you need.
This will also
make more people opt into your subscription to SMS promotions. So this is a two
for one, thing, you are getting more engagement with your current subscribers
while getting more subscriptions for your SMS marketing. Since people who get
exclusive offers are definitely going to brag to others about this, it will
attract more people to subscribe.
Sending a Clear Message
When you get
cryptic promotions, it does feel weird and awkward. An SMS is limited by the
number of characters you can send. So when you get cryptic with your SMS
promotion, it is a double-edged sword. You do get some people interested in
this kind of marketing. But you also put off people when you are promoting this
way. Also, confusing messages are not entertained either.
The best way is
to send a clear message that is easy to read and understand. Using call to
action words is also encouraged. When you add in messages like click the link,
text to win, text to vote, buy this now, you are bound to get more people to
land more visitors on your social media and websites. That is why you might
have seen people use more call to action words in their promotions and they
make sure to capitalize it so it stands out in the whole message.
If you are
someone who is thinking of global
marketing with SMS then you should consider iChitChat as your service provider for
this task. Their service is very easy to use compared to what we have checked
out on other websites. We found them to be very affordable as well. Considering
all these factors we believe it one of the best service providers on the web
right now.
SMS marketing is
a great start for small businesses since they do not have a huge financial
budget allotted to promotion using other methods. And with a reliable service
as iChitChat as your service
provider, you will be able to get a much bigger audience for your business.
This makes it ideal for someone who is just starting up.
Conclusion
If done right, global marketing with SMS is much more
efficient than some of the more mainstream methods of promoting businesses.
Just using an SMS efficiently can get more traffic, get more engagements with
your other marketing methods, and get more subscribers for your SMS promotions.
Also, this is a much cheaper alternative to many other marketing mediums. So
you are also saving money while you are getting better engagement than what you
would get from for instance email marketing.
If you are
interested in getting more engagements, reach out to a wider audience, click here to visit the iChitChat page
and get their services today.
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