SMS (Short Message Service), commonly referred to as
"text messaging," is a service for sending short messages of up to
160 characters (224 characters if using a 5-bit mode) to mobile devices,
including cellular phones, smartphones and PDAs. SMS is similar to paging. However, SMS messages do not
require the mobile phone to be active and within range and will be held for a
number of days until the phone is active and within range. SMS messages are
transmitted within the same cell or to anyone with roaming service capability
SMS stands for Short Message Service and is a more technical
term for what we know as a text message. The SMS API bridges the gap between
the Internet and the carrier network in order to send and receive SMS messages. iChitChat can give u the best solution for SMS. It's proven company with long years in telecom industry.
Companies and SMS
Messaging, through SMS (Short Message Service) or messaging
apps , has taken over phone and email as the primary technology for private
communication. And B2C communication is likely to follow. Many people feel more comfortable texting than calling –
especially Millennials and Gen Z . Today, over 5 billion people send and
receive SMS messages globally. Like other modes of mobile messaging, SMS aligns perfectly
with our mobile-sedentary lifestyle. This explains why the open rates of mobile
messaging ( 98% ) blow those of email ( 15-25% ) out of the water. SMS has the same benefits you get from apps like WhatsApp
and Messenger, but also features a few unique strengths: It works on all mobile phones It’s internet independent It doesn't require an app download Add the fact that SMS has become practically free in most
mobile phone plans and it becomes obvious why it’s one of the most accessible
channels for customer communication. So let’s get started Here are several ways you can communicate
with your customers using SMS:
Internal Communication
SMS is already used by many companies for communicating
important information, sometimes for updating staff of company performance and
team communications but SMS can also play significant role in any business
continuity plan. SMS is an immediate
notification channel that can be used where there is a need to notify large
groups of people during emergencies.
Notifications
SMS has been used by companies for many years for sending
notifications. They can be used for
critical alerting and for sending notifications to both customers and staff in
real time. Great examples are health organisations sending information on
updates and informing the population on any precautions or restrictions that
they should be adhering to.
Reminders
Sending reminders via SMS allow organisations to reach
customers in the knowledge that their message will be delivered and on
time. Reminders can be sent for
appointments, payments falling due, and also for providing positive updates on
health services, or for special deliveries.
Customer Contact & Confirmation
When customers place orders online or by other means, they
appreciate the SMS confirmation of their order and how they can track their
delivery. Some companies have been using
SMS to send positive messages to their customers, for example birthday messages
or special discounts and promotions to loyalty club members. During a crisis, customers still want to hear
from their favourite brands, but customers will receive high volumes of email
marketing communication, so cut through the noise and send simple but effective
SMS messages.
Surveys
Customer feedback is key.
Even during a crisis, the ability to gauge your customer perspectives
allows you to tailor your communications based on what your customers want to
hear. Initiating a survey via SMS
increases response rates and allows much better engagement with your key
audiences. Surveys can be done through
bespoke tools which can then initiate coupons and discount codes to reward and
thank your customers for participating!
There’s a reason why more and more companies are turning to
text support for their customers. SMS customer service messaging is incredibly
convenient for both customers and businesses. It’s an affordable support
option, and it’s also easy to use. For companies, it’s a very time-efficient
model for offering clients the support they need before, during, and after the
buying process. Plus, SMS message for customer support requires what the vast
majority of consumers already have – a smartphone. Everyone should offer a
customer support hotline. But for some, text messaging support can be even more
advantageous. It’s a far more affordable support option for startups and small
businesses too. Automated text, mass text, and SMS messaging options can
work for different types of businesses. Established brick-and-mortar businesses
have it easier, and also harder than less established, digital companies. On a
positive note, brick-and-mortar businesses that have been around for years
already have an established customer base. Also, brick-and-mortar businesses
have many options when it comes to entering the digital sphere. Unfortunately, though, if established brick-and-mortars
don’t evolve, they may start losing customers to more modern competitors.
Brick-and-mortar companies that implement text support options can increase
loyalty within their existing customer base. Online businesses and brick-and-mortars offering SMS
messaging for customer support can also help them capture more market share.
Customer support is absolutely critical to running a
successful business. More than half of surveyed customers state their
expectations for support are higher than they were a year ago. Investing in
better customer support models is also crucial to improving your brand image.
For example, a customer support promoter is more valuable than a detractor.
Surveys have found that a promoter is up to 1400% more valuable to brands than
a detractor. Offering convenient and easy customer support through text is one
way to exceed customer expectations. When your brand delivers, happy customers
are an excellent word-of-mouth form of advertising.
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