1. Create a SMS marketing strategy

SMS marketing works but only if you have a strategy. Before you start sending SMS campaigns, you should analyse, plan, and then start sending.
Gain consent of sending SMS campaigns: SMS marketing is a permission-based marketing channel. GDPR and other data protection policies protect users from unnecessary messages by allowing users to stay on the DND list. Therefore, your first priority should focus on getting the users to opt-in to your SMS marketing.

2. Segment your SMS marketing users

To get good results from SMS marketing your campaigns need to be relevant. Because if they’re not relevant, they aren’t valuable. To make your SMS campaigns relevant, it is imperative to segment your subscribers according to their interests, location, and behaviour. Segmenting your list can instantly help you in sending personalized SMS campaigns.
But when it comes to SMS marketing, there are very few marketers who are actually segmenting their list, as figuring out the best way to categorize your contacts is tough. To make it a little easier for you, given below are few ways to segment your SMS marketing database:
  • Gender
  • Geographic area or Zip code
  • Engagement
  • Past behavior Response rate
  • Buyer loyalty
  • Age
3. Pay attention to your SMS campaign send time

When it comes to SMS campaigns, timing is the key to success. No matter how good your SMS campaigns are if they land in your customers phones on the wrong time you won’t get results from them.
To get good results pay attention to your SMS campaigns send time. Here are some helpful questions you should ask yourself before deciding the send time:
  • Does a certain time of day make sense to reach out to users?
  • What time zone your customers are located in?
  • What time of the day did users prefer receiving your SMS campaigns (Look at your data to find the best time)?
Customize your SMS campaigns send time for better conversions, and don’t forget to localize your send times for customers’ specific time zone.

4. Pick the right SMS campaigns frequency

No matter how good your SMS campaigns are if the frequency is not right all the hard work you have done in creating good SMSes will go wasted.
Now the question is how many SMS campaigns should you send?
Well, there is no fixed number. The frequency which will work for one business may not be right for another one. As it varies depending on the type of industry, business model, etc. and it should also be influenced by engagement.
Ultimately each company has to determine the right SMS frequency for them, but the short answer to this questions is:
Send as many SMS campaigns as you want, as long as you are adding real value to your prospect or customer.
How do you know if you’re adding value? Simple. Watch key metrics such as,
  • SMS campaigns open rate
  • SMS campaigns click through rate
  • SMS campaigns opt-out rate
  • Conversion rate
  • Revenue generated from SMS marketing
5. Personalize SMS campaigns

Personalization work we all know that – still there are very few brands who personalize their SMS campaigns. But you certainly should if you want a good ROI from SMS marketing.
Now the question is how to personalize your your SMS campaigns?
Well, to begin with, use the basics, such as the person’s name and location. Then, get more advanced. You can use information such as behavioural data and profile data to create highly targeted SMS campaigns. Also, use the words “you” and “your” in your SMS copy (especially if you don’t have the data). Speaking directly to your audience makes them feel important, and it creates the sense that your SMS campaigns are personal – and it allows you to create a friendly and personal relationship with your list right off the bat.
6. Use all the SMS campaigns space
SMS campaigns give you 160 characters – maximize your SMS marketing power by packing all the information you can into this space.
Don’t forget to include a URL, as you want the reader to take an action. But, do not overwhelm the reader. Stick to just one URL.

6. Use all the SMS campaigns space


SMS campaigns give you 160 characters – maximize your SMS marketing power by packing all the information you can into this space.
Don’t forget to include a URL, as you want the reader to take an action. But, do not overwhelm the reader. Stick to just one URL.



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As you start SMS marketing, remember texting is personal and informal. Don’t make your messages too stiff or corporate-sounding.
 
They should be fun!
 
One great way to accomplish this is to make your content entertaining and interactive. This is the place to feature quizzes, games, and polls.
 
You can use MMS Messages (Text Images) to send images or GIFs that you might not normally use throughout the rest of your marketing.
 
When it comes to texting, you want to capture people’s attention by making it feel personal and laid back.
No matter what digital marketing campaign you’re running, one of the biggest things you need to do is to analyze your results.
 
When it comes to digital marketing, we have the data, but far too many companies don’t review it, understand it, or take advantage of it!
 
Look at your engagement rates. Analyze your click-through rates.
 
Remember to segment your audience to get the right message in front of the right people… at the right time.
 
Doing these things will ensure you create great SMS Marketing campaigns that make you money.
 
But, don’t stop here… Now that you’ve read through these 7 great SMS Marketing campaign tips, take action! Implement these ideas in your business!
 
If you liked these tips on great SMS Marketing, you should download our free book about text marketing for small businesses…