Turning a business into a brand requires constant engagement
with your audience. Drip marketing lets you send the right messages at the
right time by scheduling a series of emails with personalized content. Based on
your readers' responses, you can qualify leads, then pass them on to the sales
team so they can close more deals and increase revenue. Drip messages analyze customers’ behavior so they are highly
relevant and help you improve your relationship with customers in three ways.
These three perks include: Save effort and time - Because drip marketing is automated,
you no longer have to spend long hours sending follow-up messages. Show how much you care - Your customers are the life blood
of your business, so never let them feel lost. Instead, make them feel good
about choosing your product. Simplify the lead-to-customer journey - Drip marketing makes
it simple to convert a lead to a customer by sending relevant content, wherever
they are in the sales cycle.
How to Do SMS Drip Marketing for More Sales and bigger Customer Relationships
A drip campaign is a time-released set of automated messages
via either email or text marketing. These messages are cued by certain
triggers, from click-throughs and sign-ups, to a series of messages sent out
according to a scheduled calendar. Drip campaigns are designed with one purpose
in mind – to pique the interest of potential customers over continued
engagement
Benefits of Drip Campaigns
Here are some of the advantages of using our drip campaign
app for your SMS or MMS campaigns. Drip campaigns work for any type of business. No matter what
you’re promoting, drip campaigns are a great way to keep your SMS list better
informed. Restaurants and nightclubs can send out messages about events and
menus. Retail stores can keep customers updated about sales and promotions.
Spas and salons can remind customers about their services.
Perfect for educational campaigns. In addition to directly
promoting your business, drip campaigns are ideal for creating educational
campaigns or mini courses related to your industry. This is a good way to
deliver real value to your subscribers and establish yourself as an authority.
Saves you time. You can create all of your messages when
it’s convenient and arrange for them to be sent in the future on autopilot.
This helps you run your campaigns more efficiently.
Send out messages at the best time. It’s always important to
perform analytics to determine when your audience is most likely to respond to
your messages. When you’ve determined this, drip campaigns make it easy to send
out messages at the most opportune times. You can schedule your messages down
to the day, hour and minute that best suits your purposes.
Increase engagement. When people receive a series of
messages from you, it improves your brand awareness. Additionally, when you
send multiple messages there’s more likelihood that people will read and pay
attention to at least some of them.
Nurture leads. Some customers need to be exposed
multiple times to a message before they respond. Drip campaigns let you provide
sufficient information and educate your audience to help convert them.
Check http://www.ichitchat.net/ and see their solutions
Nurture or drip campaigns are used for a variety of reasons. To educate or nurture your prospects and customers
Learn more about them through a series of questions and
content
Simplify a complex process by automating it through
messaging Nurture or drip campaigns are typically used in the
following scenarios: Nurturing new leads – While recruiting students,
Universities can send them multiple messages to educate them about the
prospects and opportunities their institute offers.
Deepen your relationships with relevance – Survey your
audience to find out what they want to know, then share the exact information
through a series of messages.
Run Loyalty programs – You can deliver timely and powerful
loyalty program updates that keep your customers coming back for more.
Automate a complex or detailed process – You can monitor and
manage the workflow of sales contractual processes, simplifying them for both
clients and brokers.
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