Text-to-Landline
Your customers prefer texting over any communication channel
— 78% of people want to text with a business.
Yet only 48% of businesses are equipped to send and receive
text messages from customers.
Enabling two-way text messaging isn’t a “nice to have”
business feature anymore. Customers expect and prefer to text your business
over the dreaded game of business phone tag.
Text-to-landline apps make it possible to send and receive
SMS messages from your audience, all managed within a familiar interface.
How Text-to-Landline Works
The process of texting a landline from a mobile phone is
basically a mixture of texting another cell phone and calling a landline.
However, the steps involved, and the price for the service, might differ
slightly between mobile carriers, so be sure to read through the section below
that pertains to your carrier.
The basic idea is to text the landline number like you would
any other cell phone. Once sent, your text is converted into a voice message so
that it can be heard over the phone.
When received, the landline recipient will hear your phone
number at the beginning of the message. If they answer and respond, their
message is sent back to you. If they don't, your text/audio message is left on
their voicemail system.
The basic idea is to text the landline number like you would any other cell phone. Once sent, your text is converted into a voice message so that it can be heard over the phone.
When received, the landline recipient will hear your phone number at the beginning of the message. If they answer and respond, their message is sent back to you. If they don't, your text/audio message is left on their voicemail system.
Enabling text to landline means you can send and receive SMS messages from your wired-in business phone system and existing number — no additional hardware or messy contracts required.
With a text-to-landline feature, your audience can instantly start texting your existing business phone number.
Most importantly, you give your customers the ability to reach your business how they want to communicate. Texting a company is not only faster and more preferred, but it also eliminates the friction involved in calling a business and allows you to scale out business communication, conserve resources, and improve the customer experience.
Why Text-Enable Your Business Landline?
Changing up communication procedures within a business can feel risky. You have to get your staff on board with a new process and adopt foreign technology.
But if you’re not giving customers the option to text your business, you’re leaving money on the table.
Here are some compelling reasons to text-enable your landline.
Compelling Reasons to Text-Enable Your Landline
Most calls to a business go unanswered. Businesses fail to pick up 62% of calls.
Your customers hate being on hold. Attention spans are dwindling, and your customers expect a rapid response.
You hate checking voicemail. So much spam! So many vendors! Texts are easier to scan and prioritize than voicemails.
Your customers hate checking voicemail. Only 33% of people check voicemail from a business, and 18% of consumers listen to voicemails from unknown numbers--so confirm that appointment or get approval for the order over text instead.
Text messages get read more often. The open rate for SMS is 98% with 90% read within 3 seconds.

Bridging the communication gap between businesses and
customers has always been a key component in establishing successful, more
personal relationships. Text messaging has helped close the gap even more
considerably in recent years. You may still be skeptical, but incorporating
text messaging into your business is much easier than you think.
Did you know you can text using your business’s landline
number?
If you’ve been in business for a while, your customers may
be very familiar with your existing phone number. Great news – now you can leverage that same
number to talk via text as well. With
over 250 million business landlines in the U.S., it’s a no-brainer to add text messaging to both landline and
toll-free numbers. As business texting continues to grow, the world’s largest
brands have begun adopting business texting by activating their landline or
toll-free number. Whether you are in retail, consumer goods, or professional
services, the phrase “Call Us” is quickly transitioning to “Text Us.” Why is this the case? It’s pretty simple: Nearly all customers are using smartphones,
and texting has become ingrained in our daily lives, making it an obvious
communication platform for progressive companies to leverage, either with a new
dedicated number (which we provide you) or by leveraging your existing landline
or toll-free number.
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